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Is the Web a Money Pit?
By SKillBot, (DT)
February 25, 2000 10:53 AM PT
Have you ever wondered if the $2 mil E*Trade spent on their super bowl ad will ever pay off? Or if amazon.com will ever turn a profit? There's a very many .com companies operating in the red, which is starting to make investors worried.?Though it's nearly impossible to make a correlation between television ads and sales, many places are experimenting with coupons and promotions, which make it very easy to track the results of advertising.?But no one knows for sure if any of these businesses will become profitable.?The ad industry seems to be doing well though.?This is a really good article, by the way.?Read more...


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