(IDG) -- Just as many companies are beginning to get comfortable with new business opportunities made possible by investments in Web sites, the rise of wireless computing devices is about to change the economic rules of the game once again.?Leading-edge companies, from Ameritrade to Nasdaq, are now gearing up to leverage wireless networking technology to deliver tailored content to customers that does not require those customers to visit their Web sites.?As a result, many of them are rethinking their Web-site strategies to accommodate changing customer habits.?"Traditionally, it has been that as long as you can get to a phone line you can do business on the Web ...?[but] there's a lot of your day in which you can't get to a computer," said Mike Anderson, a spokesman for Ameritrade, in Omaha, NB.?Ameritrade recently launched a joint service with Sprint PCS to let users conduct trades over cell phones.?"Mobile devices are becoming more prominent than PCs, but these things do not make for a good Web-surfing experience," said Jill House, an analyst at International Data Corp., in Framingham, Mass.?Read more ...
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