Leonard Chess had a vision, a club where good music is born, with people dancing and bringing in the money. He named it Macomba Lounge. Leonard is an ambitious man who doesn't fear putting much into risk. He goes one step further by wanting to create a new face in the music recording industry with his own record label. In fact, he has earned himself a place in the cultural history of America, without playing a single music of his own.

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Names like Muddy Waters and Bo Diddley owe him their fame, and are thankful they believed in Leonard's vision.