Be an Intelligent Buyer when Buying a New Car in Lethbridge

By Joe-Willson on 2010-07-11 13:28:00

Buying a new car in Lethbridge: why they want you to buy today and not tomorrow

Car dealers are so competitive these days that they'll be scrambling mad to be the one to successfully convince you into buying a new car in Lethbridge from them. It can be advantage or disadvantage on your part, depending on how smart a buyer you can be.

Do you know that car salesmen are being trained not only to sell cars to their clients, but also how to sell them within the day? Yes, the "buy today" principle is so much emphasized in company trainings and seminar workshops.

The reason behind this is that this is the most profitable approach to marketing and selling cars. It's really quite obvious: if you bought the car from them today, then they have already gain a share of the profit instead of other car dealers, and that selling it today effectively prevents customers from going elsewhere and risking the lose of sales at the hands of another car salesman.

While these techniques may not necessarily be obvious to you as the customer, it is important that you be aware of this. While the car salesman is negotiating with you, he / she is already measuring you, determining how easy or difficult it would be to convince you, and how soon it can be. Be an intelligent buyer. Make them label you as a "smart buyer", and they will have second thoughts of putting a pressure on you to buying a new car in Lethbridge from them.

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