CBS's use of electronic imaging raises ethical storm

By Azad on 2000-01-23 11:56:17

PASADENA, Calif.?(AP) - CBS's decision to digitally superimpose its logo over an NBC sign on a news broadcast has raised ethical questions within its own ranks.?CBS used technology on New Year's Eve to cover up a giant NBC-sponsored screen that appeared in a camera's view of New York's Times Square behind Dan Rather.?Instead, viewers saw CBS's eye logo.?While the new technology has been used in entertainment and sports broadcasts, it is particularly sensitive in news, where broadcasters say they take pains not to deceive viewers.?Read More.

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