PETA's Spay/Neuter PSA Too Dirty for MTV?

By Jack on 2001-03-30 17:27:49

Washington Post reports that MTV has refused to show a public service announcement urging people to get their cats fixed that shows animatronic felines doing the wild thing because, MTV says, it does not allow the depiction of "fornication" on its networks.

In the ad, which was produced by the agency Saatchi & Saatchi, when kitty's human heads out for the night, she invites over a few friends to party. While they get wild and crazy, PETA flashes messages: "Over 2.4 million unwanted kittens are born every year." "Most will be put to death." "It's a problem you can fix: spay or neuter your cat."

When PETA submitted the ad to MTV, PETA spokeswoman Lisa Lange says, they were sent back a note that said the spot was funny but "unacceptable for MTV Networks -- no fornication allowed."

So PETA has sent a letter to MTV CEO Mark Rosenthal asking the network to reconsider. "No one, to our knowledge, has ever brought suit against the Discovery Channel when its nature shows train a camera on real life big cats 'doing it.' "

Funny mentioning Discovery Channel: They also rejected PETA's ad, which was rated No. 1 on the popular Web site AdCritic.com for more than a month.

The PETA ad has run on NBC's "Tonight Show." It aired when Jay Leno interviewed Pamela Anderson, who had put the ad on the front page of her Web site. But then, there's precedent at NBC; the network last year showed a Pekingese trying to mount Triumph the Insult Dog sock puppet during Triumph's coverage of the Westminster Dog Show.

Click here to watch the Ad.

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